Mobile engagement & analytics

Every user has a moment.
Yours arrives by push

AppFella is a mobile engagement and analytics platform built by growth marketers, for teams without one.

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Your data and your users' data stay yours. Full control, full privacy.

Live event stream Receiving
Session StartedAndroidnow
Cart UpdatediOS4s ago
Purchase MadeAndroid7s ago
Trial StartediOS10s ago
Screen ViewedAndroid13s ago
Active users today
184,320
New users
9,640
Returning users
174,680
The moment

Seize your moment

Engage your customers at the right time with the right message.

Trigger
Cart Updated, then no purchase for 60 minutes
Segment matched now
2,418 users
Timing
Sent at each user’s most active hour
Channel
Push In-app
▲ 12.4% carts recovered vs no message
19:42
Push notification on a locked screen
Your app now
Your cart is waiting
Your product is still in your cart. Checkout takes about twenty seconds.
Delivered to 2,418 users
Analytics

Understand your customer base

Analytic tools that empower your understanding and guide you to the right decisions.

Active users
48.2k
▲ 4.2%vs last period
New installs
6,140
▲ 9.8%vs last period
Events collected
1.24M
▲ 2.1%vs last period
Revenue
$182,400
▼ 1.1%vs last period

Get quick answers to key questions

Answered from the events your app already sends

How many users were active this month, on a given day, or over any period?

How many new users do I have this month?

Who made a purchase this month?

Where they are from, what language they speak, what they did beforehand, which bundles they compared, and how long they took to decide.

How many users opened the app more than once?

Frequency

What do users do the first time they install the app?

How many of them made a purchase, and how long it took.

TTFV

Who are my top users by frequency and revenue this period?

LTV

Which locations perform best?

How many new users come back after a week, a month, or longer?

Retention

Which features did my users use this month, and which went unused?

Plus where they dropped off.

Intention vs completion

What is my app stickiness rate?

Stickiness

How many campaigns did we send this month, and to whom?

How many conversions and how much revenue they drove.

Retention & growth

Most users leave quietly

~96%
of new app users are gone within thirty days.
3×
more likely to stay when a user gets one push in their first 90 days.
89%
customer retention for brands with strong omnichannel engagement.
5–15%
typical revenue lift from personalising the experience.
Setup

Simple, fast and easy integration

Android, iOS, Flutter, React Native. Three steps from SDK to sent.

1

Integrate

Drop the SDK in, ship it, and events start arriving the same day.

Android iOS Flutter React Native
2

Understand

Lifecycle analytics group your users from new to loyal to at-risk without a data team.

Cohorts Funnels Lifecycle
3

Engage

Turn any segment into a flow that keeps running while you work on something else.

Templates Flows Personalization
Channels

Engagement channels

Personalized user experience to reach them at the channels they use, with the right message.

PN

Push notifications

Android and iOS through your own FCM and APNs accounts.

IA

In-app messages

Banners, cards and full screens rendered natively, themed to your brand.

IN

App inbox

A message center inside your app.

WA

WhatsApp

Template messages through your Meta WhatsApp Business account.

EM

Email

Choose your custom provider.

Platform capabilities

Key features

Built with a growth marketer's mindset, so user events turn into retention loops that keep running.

Proven templates

Start from campaigns and journeys that already work, per industry, and edit what you need.

Welcome journeyReady
Churn rescueReady
Win back high valueReady

Automated flows

One flow keeps following up across channels, with a different message each time, until the user acts.

Signup Wait 2 days Push, then in-app

Lifecycle analytics

Every user lands in a stage from day one, from new to loyal to at risk, with one setup.

New
Loyal
Converted
Who it's for

Built for you

App owners

No marketing team yet. The platform does the heavy lifting with templates, automation and guidance built in.

Easy integration

Marketing teams

Own retention and open new channels without waiting on an engineering sprint to ship a message.

Analyze and engage on the spot

Anyone building an app

Start on day one, understand your first hundred users, and keep the habits as you grow.

Retain your userbase

More than a platform

We have grown apps before, and AppFella is built on that experience. Alongside the platform we run consultation for teams that want the growth work done with them, not handed over.

Talk to us
Built by people with a growth marketer’s mindset, not only an engineer’s
Tailored success plan designed for optimum results
Track record with startups and regional scale-ups
Complete data privacy and full ownership of your data
Support around the clock, every step of the way

Start understanding your users today

Free to start. We are with you every step of the way.

Start free Talk to us